Omniture Certified Professional

Recently, I took my two Omniture certifications and planning to take third (Omniture Insight Analyst) in a week or two.

1. Omniture SiteCatalyst User Training cum Certification – One Day Course (Scored 95%)

2. Omniture SiteCatalyst Advanced Training cum Certification – Three Days extensive Course with Practical exposure (Scored 100%)

Few months back when I passed "Google Analytics individual Certification"; I was thinking to took Omniture as well. Big Thanks to my company who sponsor me for all these trainings and Certifications.

Omniture Sitecatalyst User Certification was very easy; though I scored more in advanced but still user training was much easy. The trainings were followed by certification programs by Omniture University. I found these certifications much easier as I am using Omniture from quite a long time.

Omniture University has created and published this exam guide to help prepare partners, customers and consultants who are actively seeking accreditation in the Omniture Certified Professional program. SiteCatalyst certification exam is intended to verify that the candidate has the skills and knowledge necessary to receive business questions and understand where to find the answer in the SiteCatalyst interface, including how to choose the right settings to customize the report.

Some of the topics covered in Sitecatalyst User training were:

• SiteCatalyst basics – Overview and Objective, What is Sitecatalyst, Login to Omniture Suite, Overview of Knowledge center, Help section etc.
• SiteCatalyst Reports and Metrics - The Process of running reports, Type of Metrics, Custom events, To Run a Traffic Metrics report etc.
• Introduction to Dashboards, Campaign Reports
• Visitor Identification and Segmentation
• Visitor Acquisition
• Path Analysis and Reporting
• Custom Reports
• Visitor Retention
• Calculated Metrics
• Data Extract and Excel Client
• Managing Dashboard etc.

Some of the topics covered in Advanced Sitecatalyst training were:

• Omniture Advanced Tools
• Customizing, Saving and Distributing your SiteCatalyst Reports
• Understanding SiteCatalyst Graphs
• Adding Context to Your Reports Using Targets, Calendar Events and Alerts - SiteCatalyst Targets, Calendar Events and SiteCatalyst Alerts
• Saving Reports, Bookmarking and Distributing Reports
• Expanding SiteCatalyst with Custom Segmentation – Segmentation and its purpose
• Classifications and SAINT
• Campaign Management
• Custom Variables and Reports - Custom Traffic Variables and Reports, Custom Conversion (Success) Events, Custom Conversion Variables (eVars)
• VISTA – Purpose of Vista, Vista Example, Vista Benefits
• Deep Analysis: Going Beyond SiteCatalyst
• Excel Client – Advanced Use of Excel Client
• Data Warehouse
• Advanced Segment Insight (ASI)
• Omniture Insight Introduction
• Taking Action to Improve Your Site

Starting next week, I am going to attend Omniture Insight training cum
certification. I am very excited to attend Omniture Insight course. This is going to be preferred tool for most of the Big Organizations in coming years. With Omniture Visual Science acquisition, Omniture launched this tool sometimes back and named it Omniture Insight or Insight. One tool using which you can slice and dice your data at a very granular level. I love segmentation and this tool helps me to do the level of segmentation I always wanted.

Omniture Insight is an interactive visual analysis and reporting application that provides real-time multi-dimensional metrics analysis, dynamic segmentation, advanced data visualization, and other adhoc analysis capabilities for business professionals, data analysts, and system architects and administrators.

This is going to be a 3 Days detail oriented course. I’ll update some of my learning of this tool in my next post. One of the key tutors from Omniture University was telling us that this certification is tough. Let’s see what will happen but I am quite confident to pass the examination.

Web Analytics Training and Certifications

There are a few training/educational institutes or vendor that is providing web analytics tools training and certification across the web analytics ecosystem. So I am trying to provide you the information I collated. I’ll also try to update this post whenever I’ll find some more information. Till now I am providing you the information I already have. If someone has additional information other than these, please share with others by posting comments. Web analytics are more than clickstream analysis; it is more than conversion rate and numbers as well. There is a deep demand for the web analytics as much as other fields have. Web is now a revenue channel for most companies and many aspirants wants to learn and apply their knowledge in this channel. With the entry of big organizations like Google, Microsoft and Industry leaders of this industry like Omniture, coremetrics, Webtrend and many more the market is exploded with opportunities. So if someone wants to make his/her career in this emerging field then he/she can take some training in web analytics. So here you can find some relevant information.

One of the educational offering by WAA offers web analytics education in partnership with UBC (University of British Columbia) which is online part time course in Web Analytics
http://www.webanalyticsassociation.org/en/cms/?375
http://www.tech.ubc.ca/webanalytics/

Industry Leader in Web Analytics also provides similar kind of course for their tools only. For more information about training in web trends you can visit to Web Trends website and direct link to training program is
http://www.webtrends.com/Services/TrainingCourses.aspx

Adaera also provides this kind of training in web analytics. You can visit their website http://www.adaera.com/analytics/training.asp

Omniture offers certification in web analytics for professional in this field. For more information of how to be certified for sitecatalyst you can visit Omniture http://www.omniture.com/education/certification

E-consultancy offers various seminar and sessions for analytics/online marketing . You can visit their website http://www.e-consultancy.com/knowledge/training/category-11-1/web-measurement-and-analytics.html
There are some certification provided by the world leading organizations in the e-marketing and web analytics area. Some of these certification provided by Omniture, Visual science and Indextools and web analytics association.Check these links
http://www.indextools.com/services/certification.html http://www.omniture.com/education/certification http://www.websidestorycom.com/certification/ http://www.webanalyticsassociation.org/en/cms/?375
In addition to this one more course in Information retrieval system is being conducted by Michigan school of Information. For more information you can visit http://www.si.umich.edu/msi/iar.htm?gclid=CNar55fTrJECFQkITAodOCh1Xg
These courses are more into analytics. But these certifications has advance step in online marketing. Most of the courses are online and for special seminar and training sessions are rarely conducted in India. Aspirants from India have less chance to opt for these courses. Because the presence of the training courses are more in US/UK but not in India. I haven’t heard a single training course here in India although some industry leader or leading analyst conducted some sessions in India. If you want to opt for Omniture training for web analytics. They (Omniture) have certification test center in Delhi (probably NIIT conduct) along with four more cities in India but they haven’t any training center. You hardly find any course in India though you can find these training courses online, these are very costly.
There are some others vendors in marketplace as well. If I find more information I’ll updated this as well.

Note: I am neither referring nor affiliates any of these certifications.